Just sent 20,000 emails to old customers, mentioning I've got a book out. O_O
9/ No. I used to A/B ad copy all the time when running my own firm. Don't have the time to do it right nowhttps://twitter.com/bitemyapp/status/846835094849572867 …
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10/ by time I mean (a) hours in day, and (b) hard limit bc kickstarter ends in 3 weeks, complete blast takes > 7 days, no time to iterate
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11/ If I was running a lawncare / farm fencing / whatever firm, I'd do that CLV (customer lifetime value) = ~$12 https://twitter.com/B30wu1f2/status/846836105194487808 …
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