Just sent 20,000 emails to old customers, mentioning I've got a book out. O_O
For today's mailing, that's: * 100 people end up at kickstarter * 1 person buys a $12 ebook
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For the complete mailing list, that's: * 150,000 emails sent * 700 visit web page * 7 buy @ $12 each * = ~$100 revenue
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- $29 sparkpost fee = $71 profit which is INSANELY not worth it! ...but there is more potential upside than downside.
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