Just sent 20,000 emails to old customers, mentioning I've got a book out. O_O
Handwaving guesses: * 50% delivery rate * 30% open rate * 3% click rate * 1 % conversion rate ???
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For today's mailing, that's: * 100 people end up at kickstarter * 1 person buys a $12 ebook
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For the complete mailing list, that's: * 150,000 emails sent * 700 visit web page * 7 buy @ $12 each * = ~$100 revenue
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New conversation -
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30% open is pretty good
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did you A-B test the copy before blasting
End of conversation
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