is to look at a TV show. TV shows are very formulaic, but the formula is a good one; it's the formula for "what ppl like" !
e.g. you're writing and your hero is boring bc he doesn't have any depth, and your villainess needs a beau >
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maybe you complicate things by taking these two problems and SLAMMING THEM TOGETHER. The hero is dating the villainess.
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Or she's his mom / sister / best friend. Maybe he even knows she's evil, but can't find the guts to turn her in, or fight her
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