a lot of ads didn't have any people at all, or only disney characters. Of the ones that did, mostly they showed same-race families. But this is promotional photos on websites, not TV commercials, which I *think* are probably much worse
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Replying to @0x49fa98 @upstatefederlst
walmart and target were harder to verify. There really just aren't that many mixed race couples in the USA as an overall proportion, so I don't think it can possibly be that target is going for mixed race couples. Target is "middle class" and walmart is "lower class"
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Replying to @0x49fa98
The target isn't "mixed race couples." It's low status white women and single moms.
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Replying to @upstatefederlst
but if that were true wouldn't *walmart* be the one with the mixed race ads?
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Replying to @0x49fa98
No, because those people already shop at Wal-Mart. TLP101 is your ads aren't targeting your current customers, you're targeting the customers you want to win.
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Replying to @upstatefederlst @0x49fa98
Target is trying to win the people who are shopping at Walmart - poor people. Walmart is trying to win the people who are shopping at Target - middle class white women.
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Replying to @upstatefederlst
It sounds plausible, but I have become very skeptical of TLP-think after his fiasco of a book
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Replying to @0x49fa98 @upstatefederlst
TLP is correct in this instance book or no book, but nobody working in the advertising industry actually cares about anything so boring as "winning customers" anymore, they're just showing off to their own in-group.
1 reply 0 retweets 53 likes -
Replying to @LinManuelRwanda @upstatefederlst
yes, this is what I believe. There is almost no feedback loop between customer conversion and marketing, except when people are measuring click-through rates on ads on websites, which is not what this is talking about
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"your ads aren't targeting your current customers, you're targeting the customers you want to win." would be true if companies and their marketing departments were strictly rational agents trying to maximize profit by converting customers
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I'd argue that the ads are 50% culture war and 50% shrewd marketing
domestic spending decisions are made by women
women love PC signalling, want to FEEL good about themselves
show a happy black family at Disneyworld, white Karen now eager to throw her husbands dollars at $DIS
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