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MorlockP's profile
ⓘ Dogs don't have thumbs
ⓘ Dogs don't have thumbs
ⓘ Dogs don't have thumbs
@MorlockP

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ⓘ Dogs don't have thumbs

@MorlockP

Two-time Prometheus award-winning hard science fiction author. https://www.amazon.com/dp/B005JPPMS6  Learn how to homestead https://www.amazon.com/dp/B093BC3K1T 

Aristillus Crater, Luna
amazon.com/dp/B005JPPMS6
Joined June 2012

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    1. Zero HP Lovecraft  🦅 🐍‏ @0x49fa98 Mar 14
      Replying to @0x49fa98 @upstatefederlst

      a lot of ads didn't have any people at all, or only disney characters. Of the ones that did, mostly they showed same-race families. But this is promotional photos on websites, not TV commercials, which I *think* are probably much worse

      2 replies 0 retweets 26 likes
    2. Zero HP Lovecraft  🦅 🐍‏ @0x49fa98 Mar 14
      Replying to @0x49fa98 @upstatefederlst

      walmart and target were harder to verify. There really just aren't that many mixed race couples in the USA as an overall proportion, so I don't think it can possibly be that target is going for mixed race couples. Target is "middle class" and walmart is "lower class"

      2 replies 0 retweets 33 likes
    3. Upstate Federalist‏ @upstatefederlst Mar 14
      Replying to @0x49fa98

      The target isn't "mixed race couples." It's low status white women and single moms.

      3 replies 0 retweets 30 likes
    4. Zero HP Lovecraft  🦅 🐍‏ @0x49fa98 Mar 14
      Replying to @upstatefederlst

      but if that were true wouldn't *walmart* be the one with the mixed race ads?

      1 reply 0 retweets 21 likes
    5. Upstate Federalist‏ @upstatefederlst Mar 14
      Replying to @0x49fa98

      No, because those people already shop at Wal-Mart. TLP101 is your ads aren't targeting your current customers, you're targeting the customers you want to win.

      1 reply 0 retweets 24 likes
    6. Upstate Federalist‏ @upstatefederlst Mar 14
      Replying to @upstatefederlst @0x49fa98

      Target is trying to win the people who are shopping at Walmart - poor people. Walmart is trying to win the people who are shopping at Target - middle class white women.

      3 replies 0 retweets 18 likes
    7. Zero HP Lovecraft  🦅 🐍‏ @0x49fa98 Mar 14
      Replying to @upstatefederlst

      It sounds plausible, but I have become very skeptical of TLP-think after his fiasco of a book

      2 replies 0 retweets 24 likes
    8. Lin Manuel Rwanda‏ @LinManuelRwanda Mar 14
      Replying to @0x49fa98 @upstatefederlst

      TLP is correct in this instance book or no book, but nobody working in the advertising industry actually cares about anything so boring as "winning customers" anymore, they're just showing off to their own in-group.

      1 reply 0 retweets 53 likes
    9. Zero HP Lovecraft  🦅 🐍‏ @0x49fa98 Mar 14
      Replying to @LinManuelRwanda @upstatefederlst

      yes, this is what I believe. There is almost no feedback loop between customer conversion and marketing, except when people are measuring click-through rates on ads on websites, which is not what this is talking about

      6 replies 0 retweets 69 likes
    10. Zero HP Lovecraft  🦅 🐍‏ @0x49fa98 Mar 14
      Replying to @0x49fa98 @LinManuelRwanda @upstatefederlst

      "your ads aren't targeting your current customers, you're targeting the customers you want to win." would be true if companies and their marketing departments were strictly rational agents trying to maximize profit by converting customers

      7 replies 0 retweets 43 likes
      ⓘ Dogs don't have thumbs‏ @MorlockP Mar 14
      Replying to @0x49fa98 @LinManuelRwanda @upstatefederlst

      I'd argue that the ads are 50% culture war and 50% shrewd marketing domestic spending decisions are made by women women love PC signalling, want to FEEL good about themselves show a happy black family at Disneyworld, white Karen now eager to throw her husbands dollars at $DIS

      7:46 AM - 14 Mar 2022
      • 1 Retweet
      • 17 Likes
      • Chuck Benoit GoodTogo bronze age anon R H O D I E random_scrub Alafuego Speeding Bulette Komrade J
      0 replies 1 retweet 17 likes

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