2/ as an example, every pickup truck commercial ever has rugged Great Plans state guys loading hay into trucks, or Texas welders pulling up to a job site ...and the viewership perceives these [ paid actors ] as representing authenticity. ...and by that, I think, what they're >
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3/ really perceiving and envying is someone who does not have a neurotic inner life where they WORRY about how they're perceived. The rugged guy loading his pickup truck with hay bales LOOKS like he's just focused on the task at hand, and knows who he is...something the viewer
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4/ ...does not. So the viewer sees what's associated with this [ presumed ] inner serenity and sees work gloves, a cowboy hat, jeans, a Carhartt work jacket, and a Ford F-250 ... and thinks "aha! those are the tools I need to silence the inner voice." This is good marketing.
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5/ ...but it is a very bad approach for the viewer, because the mere act of buying the truck and putting on the hat and Carhartts does nothing to make the external assumed persona real or silence the inner neurotic screaminghttps://twitter.com/davidhogg111/status/1479206420931174400 …
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6/ ...and, in fact, the conscious behavior is the exact opposite of the desired flow state. catch-22 !
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7/ authenticity / cultural flow state can not be emulated or consciously chased ; it is only accidentally achieved (...and not always for the best). this guy is authentic -->pic.twitter.com/QfUvLg33XF
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8/ There's a default unexamined background axiom, at least in red tribe, that people were inherently more authentic in the past. Lots of "content peasant" memes, etc. Were people before the Current Year more authentic (i.e. in a cultural flow state, secure in who they were) ?
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9/ We have no data at all. Just as the "1950s retvrn" LARPers based all of their knowledge of the 1950s off of TV sitcoms and Coke ads (all of which are constructed and fake), the "peasants were authentic" meme comes from media & assumptions.
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10/ maybe we've always been "too" self-aware / neurotic / feeling like we don't fit in, even tho everyone else does. I don't know.
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12/ 100% agreed the way to break out of the neurotic self-introspection is to (a) stop watching TV (b) stop thinking about yourself (c) DO by "DO" I mean DO something. >>>https://twitter.com/mr_archenemy/status/1483166353670426628 …
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13/ you can sit on your couch and worry if you're a Real Man™ or not. You can buy Wrangler jeans and a Carhartt jacket and then sit on the couch and worry if you're a Real Man™ or not. ...or you can go pull invasive brambles out of your back yard and burn them.
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14/ Q: ah, so, Travis, you're saying that the act of pulling brambles, not the clothing, makes one a Real Man™? A: no, not at all. I'm saying that concentrating on pulling brambles leaves you little mental effort for stupid things like worrying if you're a Real Man™.
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15/ 95% agree and not just "how they are being perceived" but "how they are perceiving" without Keanu in John Wick and Kevin Costner in Yellowstone, there are not abstract super-stimulus identities to aspire to / fall short ofhttps://twitter.com/mr_archenemy/status/1483167522216194050 …
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16/ yep one doesn't need to posit a conspiracy or evil intent, but merely not emergent phenomena * using a cowboy to sell trucks generates profits, and profits pay for marketing, thus marketing will exist ...vs...https://twitter.com/thepiclord/status/1483172474544087042 …
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17/ * pulling brambles in your backyard is good for you, but generates no profits to pay for advertising, thus marketing will not exist from this emerges a sampling bias: 100% of marketing you consume will come from industries that generate profits & sell you "fixes" for ennui
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18/ I meant selection bias, not sampling bias. :(
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19/ where I disagree w TLP is: * I don't think that there's a PLOT; I think it's all just emergent * there is something about TLP's tone that very much bugs me and
@St_Rev elsewhere put his finger on it: TLP is a manipulator and tries to "own" audiencehttps://twitter.com/SagerDM/status/1483174193202143240 …Show this thread
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