1/ There's so much grift these days. I'm defining "grift" not as blatant fraud, but as non-virtuous, non euvoluntary trade, where one side definitely benefits and the other is left satisfied, in the sense that they THINK they have acquired something of value, but haven't.
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11/ You'd probably need to rent an office, buy a few tables and chairs, get AT&T to come out and install a dozen phone lines and a PBX, buy a mailing list from some vendor, take out an ad in the newspaper to hire some bodies... it's complicated, takes time, and costs a bit of $
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12/ ...but in the current year, you don't need ANY of that. You just start with a keyboard, tweeting and blogging your brand. I think the barrier to entry to grifting is so much lower than it ever was before...and when cost falls, supply increases.
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