Most folks I know have heuristics they use to judge things quickly, when the time or value isn't there to really investigate things. I'll thread out some of my weird heuristics. Let me know some of yours.
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Weird Heuristic #1: Interior Design One time, I was asked to work with a new company to develop a ticketing app and website, for a small share in the company itself. Now, this kind of work gets my attention a lot. I like the idea of rolling the dice for a potential payoff.
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A friend of mine was going to do the backend, and I would build the UI. Before committing, we went to the first movie theater the company had built. On the surface, it seemed nice. Construction was quality. Solid. But the design was a mishmash. It wasn't coordinated well.
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Each individual part was well built, but there was no cohesive interior design. The brand wasn't well reflected. I knew right then I wanted no part of this work, and passed on the opportunity. They went under a year later.
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I never really articulated why this interior design heuristic is so effective. But it is. Show me a built-out location of a business in meatspace, and I can tell you to within, I dunno, ~90% probability if it will fail just based on this heuristic.
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Weird Heuristic #2: Corners and Baseboards This is one from a friend of mine. She judges the conscientiousness of people she doesn't know well based on how clean their baseboards and corners are.
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Now, she tells me, this isn't 100% effective. Some people just don't care about them. Or they live in the country and have muddy boots/whatever. But she says most of the time, she can tell if she can trust someone's follow through based on this shit.
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Weird Heuristic #3: Old Guy at The Hardware Store Whenever I'm at a Home Depot, Lowes, Ace, whatever... I never ask the young workers anything. Most of the time, they don't know a thing - not even what aisles things are on. I find some wrinkly 70 year old. They know everything.
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