2/ It is good for other shippers tho. By decreasing its demand for containerized shipping, Coke de facto lowers shipping prices for everyone else. High prices ‐> alternatives -> reduced demand -> lower prices Nature is healing.https://twitter.com/TimothyDooner/status/1444985822554492938?s=19 …
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3/ > as a last resort So...they should have done it BEFORE, when better alternatives were available? I don't understand your argument.https://twitter.com/TimothyDooner/status/1444987381380169732?s=19 …
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If Coca-Cola can’t get container space and is now using bulk that is not a good sign for shippers with less leverage. I’m not sure if you’ve heard, but containerized shipping has been a mess for a year.
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i dont get how this can be seen as a bad thing at all. It is a company keeping themselves running instead of the production line grinding to a halt.
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Love to see some actual flexibility. A major blackpill of the pandemic has been seeing so many “pandemic” issues actually due to utterly unimaginative and rule-bound decision-making.https://mobile.twitter.com/IntractableLion/status/1444488414955393024 …
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So the great innovation is that they're doing it just the way they did it before the rise of the standardized shipping container? (Which is really the triumph of the standardized interlock, BTW).
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(This is in fact a great sign)
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logistics managers now having to earn their pay packet when they can't just containerise everything
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