When a CEO says something fairly promotional, it's often a bad sign. Unless the CEO personally closes lots of deals for the company, and then you know that that line has been used to great effect to convince customers.
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Some CEOs/management teams are notorious for overhyping their companies, everything is always wonderful and when it doesn't look that way, there's a ready excuse at hand.
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One of my favorite little details: there was a company whose CEO, on every earnings call, would say "Our customer surveys show record value-for-the-money ratings," and then one call he said "Our customer survey show *very high* value-for-the-money ratings." Bad!
End of conversation
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