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MorlockP's profile
ⓘ Dogs don't have thumbs
ⓘ Dogs don't have thumbs
ⓘ Dogs don't have thumbs
@MorlockP

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ⓘ Dogs don't have thumbs

@MorlockP

Two-time Prometheus award-winning hard science fiction author. https://www.amazon.com/dp/B005JPPMS6  Learn how to homestead https://www.amazon.com/dp/B093BC3K1T 

Aristillus Crater, Luna
amazon.com/dp/B005JPPMS6
Joined June 2012

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    1. ⓘ Dogs don't have thumbs‏ @MorlockP 14 Jan 2021

      ⓘ Dogs don't have thumbs Retweeted

      1/ NOOOOOOOOOOOO STRONG DISAGREE There are two kinds of obsolescence: planned and unplanned. As in all things, doing something half-assed and without a clue is NOT BETTER. https://twitter.com/AHelleneAuthor/status/1349753767848275970 …

      ⓘ Dogs don't have thumbs added,

      This Tweet is unavailable.
      5 replies 7 retweets 62 likes
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      ⓘ Dogs don't have thumbs‏ @MorlockP 14 Jan 2021

      2/ You're building a kitchen blender. It has a motor, a gasket, and bearings. How do you, the mechE or product manager pick them? You could thumb through catalogs and say "uh, sure, this one looks good". Now you have motor with a 5 year life, bearings with 12 yr, 1 yr gasket

      8:24 AM - 14 Jan 2021
      • 24 Likes
      • zywiec Grins TOM Q VAXY Arrogation Toast Forsooth absurdistfool N.P.C. Lovecraft Dedicating Ruckus ꙮ 𝑽𝒊𝒓𝒕𝒖𝒂𝒍 ⭐ 𝑰𝒏𝒔𝒕𝒊𝒏𝒄𝒕 ꙮ
      4 replies 0 retweets 24 likes
        1. New conversation
        2. ⓘ Dogs don't have thumbs‏ @MorlockP 14 Jan 2021

          3/ So the entire $120 blender dies in 12 months. You could have upgraded from a 2 cent gasket to a 10 cent gasket and extended that to 5 years. You have thrown away 80% of the value of your product because you DIDN'T WANT TO PLAN.

          2 replies 0 retweets 34 likes
          Show this thread
        3. ⓘ Dogs don't have thumbs‏ @MorlockP 14 Jan 2021

          4/ BUT MORLOCK, EVEN A FIVE YEAR GASKET IS EVIL. NO PARTS SHOULD EVER WEAR OUT. MAKE A FIVE THOUSAND YEAR BLENDER.

          2 replies 0 retweets 29 likes
          Show this thread
        4. ⓘ Dogs don't have thumbs‏ @MorlockP 14 Jan 2021

          5/ You can upgrade from a 1 year gasket to a 5 year gasket for 2 cents ... but upgrading to a 10 year gasket might cost $1. A 20 year gasket might cost $30. There might be no such thing as a 50 year gasket.

          3 replies 0 retweets 28 likes
          Show this thread
        5. ⓘ Dogs don't have thumbs‏ @MorlockP 14 Jan 2021

          6/ And trade offs don't only occur in price - they also can implicate weight, or heat, or whatever. Does a 20 year motor weigh twice as much? Does a 30 year motor generate more heat, creating a need for vent holes...which are a bad idea in a wet kitchen environment ?

          1 reply 0 retweets 24 likes
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        6. ⓘ Dogs don't have thumbs‏ @MorlockP 14 Jan 2021

          7/ Your marketing research tells you that 80% of housewives throw away a blender every 8 years to upgrade to new color schemes. Your research also tells you that a price increase that turns a 5 year blender into a 10 yr blender results in 50% decrease in sales. Wat u do?

          2 replies 0 retweets 24 likes
          Show this thread
        7. ⓘ Dogs don't have thumbs‏ @MorlockP 14 Jan 2021

          8/ Every equation has both costs and benefits. Understand both. "Planned" is better than "unplanned", because the first one means you're paying attention and the second one means you're half assing things. /exeunt

          2 replies 0 retweets 34 likes
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        8. ⓘ Dogs don't have thumbs‏ @MorlockP 14 Jan 2021

          ⓘ Dogs don't have thumbs Retweeted “Dr.” The Monster

          9/ yes, pointing out that gaskets are easy to replace is a very very good object level argument that totally cripples the meta level point I was making, thank you for the rebuttalhttps://twitter.com/SumErgoMonstro/status/1349756365770731524 …

          ⓘ Dogs don't have thumbs added,

          “Dr.” The Monster @SumErgoMonstro
          Replying to @MorlockP
          Um.. How hard is it to replace a gasket? If you design the blender to make it easy, you can throw a spare gasket into the box, and get a 10 year blender for a few pennies. (Also include your parts address where people can get another gasket for $1 when the first wears out.)
          7 replies 0 retweets 27 likes
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        9. ⓘ Dogs don't have thumbs‏ @MorlockP 14 Jan 2021

          ⓘ Dogs don't have thumbs Retweeted Maria - Schizophrenia arc,

          10/ The word is fine as is. Some people have a concept in their head, but that concept does not, I assert, map to a thing in the real world. Renaming "lizard people" to "Squamata people" does not make them exist.https://twitter.com/Wfflthebffl/status/1349765096424275969 …

          ⓘ Dogs don't have thumbs added,

          Maria - Schizophrenia arc, @Wfflthebffl
          Replying to @MorlockP
          We need a better word Malevolent obsolescence?
          5 replies 1 retweet 16 likes
          Show this thread
        10. ⓘ Dogs don't have thumbs‏ @MorlockP 14 Jan 2021

          ⓘ Dogs don't have thumbs Retweeted Maria - Schizophrenia arc,

          11/ right, so - like I said - you can have a term (as you do) for a thing that doesn't actually exist in realityhttps://twitter.com/Wfflthebffl/status/1349766151014854656 …

          ⓘ Dogs don't have thumbs added,

          Maria - Schizophrenia arc, @Wfflthebffl
          Replying to @MorlockP
          Not for ALL planned obsolescence, for what laypeople mean when they use the phrase; obsolescence who's primary purpose is to increase profit. In your blender analogy; spending money on a $10 gasket, which is more expensive because it is designed to reliably fail after warranty.
          2 replies 0 retweets 11 likes
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        11. ⓘ Dogs don't have thumbs‏ @MorlockP 14 Jan 2021

          ⓘ Dogs don't have thumbs Retweeted Maria - Schizophrenia arc,

          12/ Engineers SHOULD NOT have the final word on what gets built, because the "best product" (a) is not one thing, for one customer, but an array of things for various customers (b) consists of a tuple of price / reliability / maintenance cost / etchttps://twitter.com/Wfflthebffl/status/1349766486852841473 …

          ⓘ Dogs don't have thumbs added,

          Maria - Schizophrenia arc, @Wfflthebffl
          Replying to @Wfflthebffl @MorlockP
          While I'm sure it's not as common as people think it is, there are definitely things that would fit somewhere into this category because unfortunately engineers who want to make the best product don't get the final say on what is actually built.
          2 replies 1 retweet 16 likes
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        12. ⓘ Dogs don't have thumbs‏ @MorlockP 14 Jan 2021

          13/ It is false / incorrect to say that a car that lasts 20 years is flat out better than a car that lasts 10 years. What are the trade offs? Higher cost? Worse maneuverability? Higher maintenance? Different customers want different things. >>>

          2 replies 0 retweets 18 likes
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        13. ⓘ Dogs don't have thumbs‏ @MorlockP 14 Jan 2021

          14/ This is not a question that engineers can or should solve. Marketing is a sophisticated field, and is NOT just writing ad copy. Marketing involves (a) doing research on what customers want, (b) narrowing down various things that a firm COULD deliver to the things it SHOULD

          1 reply 0 retweets 11 likes
          Show this thread
        14. ⓘ Dogs don't have thumbs‏ @MorlockP 14 Jan 2021

          15/ Let's say that there's a market for beverage pitchers The market is complex - some people want bulletproof, price-no-object. Others want stylish, and will discard and repurchase every year. Others are poor and want cheap and durable. College students want cheap / stylish

          1 reply 0 retweets 10 likes
          Show this thread
        15. ⓘ Dogs don't have thumbs‏ @MorlockP 14 Jan 2021

          16/ Every one of these is a potential product. What should our firm, firm X, produce? Firm X must look at it's existing engineers, it's existing product designers, it's existing mfgr facilities and equipment, it's existing sales channels, and then pick 1 or more.

          1 reply 0 retweets 9 likes
          Show this thread
        16. ⓘ Dogs don't have thumbs‏ @MorlockP 14 Jan 2021

          ⓘ Dogs don't have thumbs Retweeted Maria - Schizophrenia arc,

          17/ "your claim is false, but I have no evidence proving it false ; I misused a term, and now you have to come up with a better term" no this type of argument bores mehttps://twitter.com/Wfflthebffl/status/1349767404637872129 …

          ⓘ Dogs don't have thumbs added,

          Maria - Schizophrenia arc, @Wfflthebffl
          Replying to @MorlockP
          That seems like a ridiculous claim, it's probably rarer than people think but you're effectively claiming perverse incentives and monopolies don't exist. Irrelevant regardless, people THINK it exists so we need a word to identify and distinguish the misconception.
          2 replies 0 retweets 8 likes
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        17. ⓘ Dogs don't have thumbs‏ @MorlockP 14 Jan 2021

          ⓘ Dogs don't have thumbs Retweeted

          18/ markets are n-dimensional, and to use the word "best" implies single dimensionality ; like someone who tells me that he's trying to get a touchdown in chess, it just clues me in that I should mute the topic / person https://twitter.com/GeoGDF01/status/1349767711535017984 …

          ⓘ Dogs don't have thumbs added,

          This Tweet is unavailable.
          2 replies 1 retweet 9 likes
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        18. ⓘ Dogs don't have thumbs‏ @MorlockP 14 Jan 2021

          19/ RT <locked> I think you're being a tad unfair here. There definitely is a real thing people are thinking of. In a global economy, everything is now opaque sausage-making. Some people just want a valuable peek into those processes to make good decisions

          1 reply 0 retweets 8 likes
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        19. ⓘ Dogs don't have thumbs‏ @MorlockP 14 Jan 2021

          20/ eh, I think the marketplace is far more transparent in 2021 than ever before

          5 replies 0 retweets 12 likes
          Show this thread
        20. End of conversation

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