2/ speaking of brainstorming, in a former life I ran a small (~10 person) ecommerce company, and wrote a lot of ad copy. Best piece of advice every: brainstorm 100 ad headlines, throw away 99 of them.https://twitter.com/amyalkon/status/1311674120711540741 …
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A really helpful point of his is that people's second act often sags because they didn't brainstorm enough scenarios. If you have ample scenarios, you have meh scenarios to throw away, lots to choose from.
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