6/ Also capital is trivially available to big firms. It's the easiest thing in the world to solve for! Market fit, hiring, profitability, growing as fast or faster than competitors - these are all hard. Borrowing $100M SECURED BY HARD CAPITAL? They can do that w a phone call
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Price bidding might be an interesting innovation for Uber. You can pay X dollars for a three star driver, or a X+Y dollars for a five star driver. That sort of thing.
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Tiered pricing ≠ bidding. Tiered pricing might be nice for "just get me there" vs "in style please" vs "competence required". Intra-brand bidding creates antagonism within the brand, which sours people on the brand. Brand drives down its own prices, driving out own franchisees.
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The Uber/Lyft/etc brands set/earn a certain expectation of cost, service, quality, etc. When I use Uber, I know about what I'll pay, and driver knows about what he'll get; paying that elevated price knowingly saves me from having to screw around with micro-bidding.
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If the brand is "negotiate with drivers in your area" my expectation will shift accordingly, spending time looking for cheap ride but knowing I'll get minimum vehicle with arguably incompetent driver. Better service will cost more, but drivers opting for that get priced out.
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