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MorlockP's profile
ⓘ Dogs don't have thumbs
ⓘ Dogs don't have thumbs
ⓘ Dogs don't have thumbs
@MorlockP

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ⓘ Dogs don't have thumbs

@MorlockP

Two-time Prometheus award-winning hard science fiction author. https://www.amazon.com/dp/B005JPPMS6  Learn how to homestead https://www.amazon.com/dp/B093BC3K1T 

Aristillus Crater, Luna
amazon.com/dp/B005JPPMS6
Joined June 2012

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    1. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

      11/ when I ran my own company for 14 years I read a ton of marketing books. I hated doing marketing, but I was actually OK at it. One of the biggest things was "the call to action". The ENTIRE point of an ad is the final step - "sign on the line that is dotted", to quote GGGR

      1 reply 2 retweets 18 likes
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    2. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

      12/ You don't actually have to finalize the deal. But you DO need the would-be customer to take some positive proactive step. "Call this number and get a free book!" is one. They give their addr and name. That's a step. That's a conversion. When someone finishes >

      1 reply 0 retweets 10 likes
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    3. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

      13/ reading your ad, or website, or whatever, they should have ZERO doubt about what the next step is. You chant your 800 phone number 5 times on the radio ad and say "call now"

      1 reply 0 retweets 12 likes
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    4. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

      14/ What should I do? Call. When should I do it? Now? Are operators standing by? Yes, they are? What was that number? 1-800-GET-FREE-CRAP !

      1 reply 0 retweets 12 likes
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    5. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

      15/ When I visit your sales page, what should I do? Click the red button that says "buy now". When should I do it? Now. Why should I do it now? Because the 50% discount ends in 32 minutes and 11 seconds.

      1 reply 0 retweets 11 likes
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    6. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

      16/ When the evangelical knocks on my door, what does he want? My name, phone number, and a promise that I'll stop by the new church for the coffee social this Saturday at 3pm. Why should I do it? Bc free coffee, free daycare, new friends, and the Grace of God When? 3pm

      2 replies 0 retweets 11 likes
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    7. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

      17/ How will I remember? He'll call me at 1pm to remind me.

      1 reply 0 retweets 10 likes
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    8. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

      18/ There's a variety of folks on twitter who get the first half of the equation. I'm not subtweeting any one person here - I'm subtweeting a DOZEN people. These folks are great at creating anxiety. But what do you want? How can I make the anxiety end?

      2 replies 1 retweet 13 likes
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    9. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

      19/ The Call To Action has to be one crisp small step. Like a trigger on a good gun, it should have a crisp break. I give you my phone number. I sign your petition. SOMETHING "Go conquer Jerusalem" is NOT a crisp trigger break. It's impossible. If I could've, I would've.

      1 reply 1 retweet 17 likes
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    10. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

      20/ Look, guys. I agree with your goals. I think you're great. I want to help. TELL ME HOW TO HELP. But _DON'T_ tell me to roll a huge boulder to the top of the mountain, and DON'T tell me to reconquer Jerusalem.

      2 replies 0 retweets 16 likes
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      ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

      21/ You don't train a dog to run across a field, jump over a rope, ring a bell, weave through poles, and come back by telling him "do that". You train each step. Small steps, each one simple.

      12:40 PM - 19 Aug 2020
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      • Polkabecky JDangerously Alea Iacta Est El Presidente Ex Officio Ricardo strongpoint Komrade J Redneck aaron matthew of the meskousing Mynaras
      1 reply 1 retweet 16 likes
        1. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

          22/ The ability to raise anxiety is necessary, but it is not sufficient. The ability to RELIEVE that anxiety, as an inducement and reward, is critical. Exeunt.

          1 reply 0 retweets 26 likes
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