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MorlockP's profile
ⓘ Dogs don't have thumbs
ⓘ Dogs don't have thumbs
ⓘ Dogs don't have thumbs
@MorlockP

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ⓘ Dogs don't have thumbs

@MorlockP

Two-time Prometheus award-winning hard science fiction author. https://www.amazon.com/dp/B005JPPMS6  Learn how to homestead https://www.amazon.com/dp/B093BC3K1T 

Aristillus Crater, Luna
amazon.com/dp/B005JPPMS6
Joined June 2012

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    1. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

      1/ muting keywords about organizing Jesus, even the stuff getting RTed is such a downer "X doesn't work", "Y doesn't work", "the enemy will do Z and you'll be !@#-ed" generating anxiety is a good social trick - you generate the anxiety then you RELIEVE it with your next step

      2 replies 10 retweets 46 likes
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    2. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

      2/ "is your bad breath chasing women away? Are you going to die an incel, alone?" ANXIETY SPIKES "not if you use new DeanCo brand toothpaste! Click this button to get your free sample!" ACTION TAKEN, ANXIETY REDUCES

      1 reply 1 retweet 18 likes
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    3. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

      3/ Contrast: "Your team is doing X. X never works. X gets you shived between the ribs. What you are doing now will leave you bleeding on the floor. Then the gang will approach, cut off your manhood, and light it on fire, and laugh at you as you scream." ok, what do I do?

      2 replies 1 retweet 16 likes
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    4. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

      4/ "That's a good question! You need to do 40 years of work, most of it not suited to your personality type. You should have started 39 yrs ago, but you didn't. But basically, here's a huge immovable stone, and you need to push it to the top of the highest mountain" Wait what

      1 reply 1 retweet 23 likes
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    5. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

      5/ OK, I'm not good at pushing rocks. I suppose, maybe, if there was a team, I could help them - "RIGHT. FORM A TEAM OF 500 OF YOUR CLOSEST FRIENDS, ALL OF WHOM HAVE SKILLS AT ROCK PUSHING." yeah, I don't know anyone "Then the gangs will cut off your Johnson and burn it"

      2 replies 0 retweets 22 likes
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    6. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

      6/ This ... this is not helpful.pic.twitter.com/qrfTNjL9y6

      1 reply 0 retweets 25 likes
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      ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

      7/ If you raise anxiety without giving people any ability to dissipate it, you just build aversion and associate it with a brand.

      12:17 PM - 19 Aug 2020
      • 24 Likes
      • Eric Richards JDangerously Alea Iacta Est El Presidente Ex Officio Ricardo operation lockstep idprism ❤ 🇺🇸 ✠ Bill Seitz of FluxGarden strongpoint Komrade J Redneck Fla Mom (Gab Fla_Mom; Parler FlaMom)
      1 reply 0 retweets 24 likes
        1. New conversation
        2. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

          8/ Sadly, grifters are good at the game. They raise anxiety and then give you a big orange button with 50 point bold text. Buy the e-book on the art of old time manliness, or on gun defense, or whatever.

          2 replies 1 retweet 21 likes
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        3. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

          9/ The best lack all conviction, while the worst are full of passionate intensity. Sign up for my Feast of Manliness, tickets just $799 each. YOU WILL BE JUDGED.

          3 replies 2 retweets 28 likes
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        4. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

          10/ axis 1: raises anxiety vs relieves it axis 2: useful goal vs grift goal relieves anxiety / grift: FEAST OF WAR relieves anxiety / useful: "join the NRA / GOAL" raises anxiety / grift: "buy my e-book and be millionaire" (no link) raises / useful goal: "organize!"

          2 replies 2 retweets 15 likes
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        5. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

          11/ when I ran my own company for 14 years I read a ton of marketing books. I hated doing marketing, but I was actually OK at it. One of the biggest things was "the call to action". The ENTIRE point of an ad is the final step - "sign on the line that is dotted", to quote GGGR

          1 reply 2 retweets 18 likes
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        6. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

          12/ You don't actually have to finalize the deal. But you DO need the would-be customer to take some positive proactive step. "Call this number and get a free book!" is one. They give their addr and name. That's a step. That's a conversion. When someone finishes >

          1 reply 0 retweets 10 likes
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        7. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

          13/ reading your ad, or website, or whatever, they should have ZERO doubt about what the next step is. You chant your 800 phone number 5 times on the radio ad and say "call now"

          1 reply 0 retweets 12 likes
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        8. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

          14/ What should I do? Call. When should I do it? Now? Are operators standing by? Yes, they are? What was that number? 1-800-GET-FREE-CRAP !

          1 reply 0 retweets 12 likes
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        9. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

          15/ When I visit your sales page, what should I do? Click the red button that says "buy now". When should I do it? Now. Why should I do it now? Because the 50% discount ends in 32 minutes and 11 seconds.

          1 reply 0 retweets 11 likes
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        10. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

          16/ When the evangelical knocks on my door, what does he want? My name, phone number, and a promise that I'll stop by the new church for the coffee social this Saturday at 3pm. Why should I do it? Bc free coffee, free daycare, new friends, and the Grace of God When? 3pm

          2 replies 0 retweets 11 likes
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        11. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

          17/ How will I remember? He'll call me at 1pm to remind me.

          1 reply 0 retweets 10 likes
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        12. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

          18/ There's a variety of folks on twitter who get the first half of the equation. I'm not subtweeting any one person here - I'm subtweeting a DOZEN people. These folks are great at creating anxiety. But what do you want? How can I make the anxiety end?

          2 replies 1 retweet 13 likes
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        13. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

          19/ The Call To Action has to be one crisp small step. Like a trigger on a good gun, it should have a crisp break. I give you my phone number. I sign your petition. SOMETHING "Go conquer Jerusalem" is NOT a crisp trigger break. It's impossible. If I could've, I would've.

          1 reply 1 retweet 17 likes
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        14. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

          20/ Look, guys. I agree with your goals. I think you're great. I want to help. TELL ME HOW TO HELP. But _DON'T_ tell me to roll a huge boulder to the top of the mountain, and DON'T tell me to reconquer Jerusalem.

          2 replies 0 retweets 16 likes
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        15. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

          21/ You don't train a dog to run across a field, jump over a rope, ring a bell, weave through poles, and come back by telling him "do that". You train each step. Small steps, each one simple.

          1 reply 1 retweet 16 likes
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        16. ⓘ Dogs don't have thumbs‏ @MorlockP 19 Aug 2020

          22/ The ability to raise anxiety is necessary, but it is not sufficient. The ability to RELIEVE that anxiety, as an inducement and reward, is critical. Exeunt.

          1 reply 0 retweets 26 likes
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        17. End of conversation

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