unpopular opinion: branding creates utility by putting skin [ corporate reputation ] in the game "being suable makes it possible to sign contracts" - having a monopoly over IP you create or buy makes it possible to invest tons and CREATE the cultural schelling point others lovehttps://twitter.com/sonyasupposedly/status/1280201831835025409 …
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7/ So to some degree advertising campaigns aren't just about driving people to a particular movie, but about driving them to a movie in such numbers that the movie becomes the focal point of culture https://en.wikipedia.org/wiki/Focal_point_(game_theory) …
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8/ One can imagine that a focal point might pay dividends over years or decades, so the investment in the first N movies might be made at a loss / as an investment, with the intent of later harvesting. "FANFIC ALL THE THINGS" says that people are allowed to parasatize success
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9/ Also, fanfic is non virtuous. I don't want to write Heinlein Moon is a Harsh Mistress fanfic. I want to write my OWN novel. With hookers. And blackjack. And talking dogs.
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10/ Disney has not "enclosed" any of these things. You can go and make Sleeping Beauty movies, books, or fanfic. They have only made one example of the uncopyrighted tropes.https://twitter.com/michaelabuckley/status/1280205764137816064 …
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11/ I always enjoy disagreeing with Sonya (on the rare occasions it happens). Note here, tho, an is/ought shift. I am discussing why copyright/brands are good ("ought"), she's discussing what IS without them.https://twitter.com/sonyasupposedly/status/1280206504738435072 …
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13/ ok, gotta go investigate this after work!https://twitter.com/sonyasupposedly/status/1280207306337087488 …
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14/ Interesting proposal. I'm not entirely averse to mandatory licensing rules, especially given that IP is not a natural law kind of right, but very much a state-created / utilitarian one.https://twitter.com/drethelin/status/1280214582456352768 …
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15/ Largely agree, but while no one is going to confuse "Mickey Gets an Erection" by PedoCat1488 with an official Disney production, might they confuse "Mickey Goes to Space" by Sony ? https://twitter.com/octal/status/1280215601584185345 …
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16/ Pharma is great, aside from the FDA !https://twitter.com/kevin_bowen/status/1280232825912844288 …
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17/ super interesting side thread, from a very smart startup founder I've had the pleasure of meeting twice here in NHhttps://twitter.com/jeremykauffman/status/1280244281551323144 …
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18/
@ByrneHobart Mentioned multi generational harvesting of brand loyalty in his newsletter a week or so back, IIRC.https://twitter.com/MorlockP/status/1280205148506202116?s=19 …Show this thread
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