unpopular opinion: branding creates utility by putting skin [ corporate reputation ] in the game "being suable makes it possible to sign contracts" - having a monopoly over IP you create or buy makes it possible to invest tons and CREATE the cultural schelling point others lovehttps://twitter.com/sonyasupposedly/status/1280201831835025409 …
-
-
3/ Putting $100 million into a new IP property to make a flagship movie is like putting $100 million into developing a new drug - you're PROBABLY going to lose money, but you do it bc if you win, you capture 100% of the upside (including spinoffs), for a certain length of time
Show this thread -
4/ To say "anyone can 'homestead' IP after it's been laboriously (a) created, (b) spread to the masses so as to create a cultural Schelling point" is to say "the incentives from successful creation are reduced; tails you lose, heads you win 1/10th of your bet"
Show this thread -
5/ and I want to call particular attention to a sub point I keep making: the Schelling point normies (ugh) love to coordinate on One Thing. The thing itself is less important than the coordination. Normies want to be normies, not weirdos. So if comics are gross and weird >
Show this thread -
6/ then normies don't want to know crap about comic books. BUT ... if normies know that everyone else is watching Avengers, then that's AWESOME and THEY love Avengers TOO and they can talk about it together at the water cooler. >>>
Show this thread -
7/ So to some degree advertising campaigns aren't just about driving people to a particular movie, but about driving them to a movie in such numbers that the movie becomes the focal point of culture https://en.wikipedia.org/wiki/Focal_point_(game_theory) …
Show this thread -
8/ One can imagine that a focal point might pay dividends over years or decades, so the investment in the first N movies might be made at a loss / as an investment, with the intent of later harvesting. "FANFIC ALL THE THINGS" says that people are allowed to parasatize success
Show this thread -
9/ Also, fanfic is non virtuous. I don't want to write Heinlein Moon is a Harsh Mistress fanfic. I want to write my OWN novel. With hookers. And blackjack. And talking dogs.
Show this thread -
10/ Disney has not "enclosed" any of these things. You can go and make Sleeping Beauty movies, books, or fanfic. They have only made one example of the uncopyrighted tropes.https://twitter.com/michaelabuckley/status/1280205764137816064 …
Show this thread -
11/ I always enjoy disagreeing with Sonya (on the rare occasions it happens). Note here, tho, an is/ought shift. I am discussing why copyright/brands are good ("ought"), she's discussing what IS without them.https://twitter.com/sonyasupposedly/status/1280206504738435072 …
Show this thread -
Show this thread
-
13/ ok, gotta go investigate this after work!https://twitter.com/sonyasupposedly/status/1280207306337087488 …
Show this thread -
14/ Interesting proposal. I'm not entirely averse to mandatory licensing rules, especially given that IP is not a natural law kind of right, but very much a state-created / utilitarian one.https://twitter.com/drethelin/status/1280214582456352768 …
Show this thread -
15/ Largely agree, but while no one is going to confuse "Mickey Gets an Erection" by PedoCat1488 with an official Disney production, might they confuse "Mickey Goes to Space" by Sony ? https://twitter.com/octal/status/1280215601584185345 …
This Tweet is unavailable.Show this thread -
16/ Pharma is great, aside from the FDA !https://twitter.com/kevin_bowen/status/1280232825912844288 …
Show this thread -
17/ super interesting side thread, from a very smart startup founder I've had the pleasure of meeting twice here in NHhttps://twitter.com/jeremykauffman/status/1280244281551323144 …
Show this thread -
18/
@ByrneHobart Mentioned multi generational harvesting of brand loyalty in his newsletter a week or so back, IIRC.https://twitter.com/MorlockP/status/1280205148506202116?s=19 …Show this thread
End of conversation
New conversation -
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.
