2/ Microsoft sold OSes and did well when there were multiple competing PC vendors all pushing prices and profits down Google and FB do well when there's tons of free content they can link to and have users repost Goal is to push profits in complementary businesses low >>>
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3/ However, there can be overshoot: what happens if Google drains 100% of the profit from all the content on the web? A: all that content goes away, and now google is left indexing nothing, and therefore finds it hard to put ads next to empty search results
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4/ So, like a stationary bandit, you don't want to starve the peasants, you want to tax them at a rate where they grumble but don't die. If you overshoot and they start to starve, you need to feed them today to get more taxes tomorrow.https://www.cnbc.com/2020/03/30/facebook-commits-100-million-to-support-news-media-hurt-by-virus-crisis.html …
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commodify? or is this some weird category theory thing?
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