I enjoy thinking about semiotics of ads, teasing out who they're aimed at, and what they say of the self conception of the intended viewer. This series is interesting. Still trying to put my finger on it. Single 50 something professional women, where the idealized self image >https://twitter.com/smartasset/status/1248451995372937223 …
2/ Is competent, yet with a VEILED sexy? Like, they could "turn it on" if they wanted to, but they don't want to, I think? So speaks to class norms. "We're not hos! (...tho we could be if we wanted to!)" Off in the direction of how I picture Lydia from Breaking Bad / BCS.
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3/ Key thing to realize when playing this game is that ads don't speak to who the audience actually IS ; ads speak to how audiences view themselves / think that they really are "on the inside". In truck ads, every guy is a rugged rancher with a square chin and steely gaze.
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4/ Yep. Tho I disagree w "if you see it, it's for you". Demographic targeting is imprecise. Sometimes I get spot-on ads, other times wildly mismatched ones.https://twitter.com/snepsnepsnep/status/1249651002065682432?s=19 …
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