2/ Is competent, yet with a VEILED sexy? Like, they could "turn it on" if they wanted to, but they don't want to, I think? So speaks to class norms. "We're not hos! (...tho we could be if we wanted to!)" Off in the direction of how I picture Lydia from Breaking Bad / BCS.
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3/ Key thing to realize when playing this game is that ads don't speak to who the audience actually IS ; ads speak to how audiences view themselves / think that they really are "on the inside". In truck ads, every guy is a rugged rancher with a square chin and steely gaze.
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4/ Yep. Tho I disagree w "if you see it, it's for you". Demographic targeting is imprecise. Sometimes I get spot-on ads, other times wildly mismatched ones.https://twitter.com/snepsnepsnep/status/1249651002065682432?s=19 …
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