1/ I've been thinking about this a lot the last few days ... mostly in the context of having run a small business for 14 years ... and how glad I am that I'm not doing that in the face of the pandemic. My advice to small business owners: >>>https://twitter.com/amyalkon/status/1238592397413470208 …
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10/ Make your identity small. http://www.paulgraham.com/identity.html Don't let your mental models ("I am the person who runs a book store") rope you into disastrous decisions that can put you hundreds of thousands of dollars into debt.
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11/ The music stops at some point. There are fewer chairs than dancers. The tide goes out. Think hard, make your identity small, make the hard choices, and execute crisply and quickly. Good luck, people.
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I'm lucky. We blow up stuff to test it and so are in middle of nowhere. We don't really need manufacturers ' reps on site. Shutting down our off site seminars is not a big hit. Still, we expect a hit from those tests that customer insists on being there for, and we're postponing
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Those tests for a couple of months.
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