1/ I've been thinking about this a lot the last few days ... mostly in the context of having run a small business for 14 years ... and how glad I am that I'm not doing that in the face of the pandemic. My advice to small business owners: >>>https://twitter.com/amyalkon/status/1238592397413470208 …
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6/ Landlords would rather work with you with maybe a rent reduction, or deferment, or SOMETHING, than have to deal with a small business that may just up and fold and leave them with an empty shopfront in the middle of a collapsing economy.
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7/ From one point of view, you're bloody !@# !@#-ed. From another ... EVERYONE is, and if you act first, and decisively, you're in a better position. Your laid off staff gets unemployment. Your landlord gets insight / knowledge. He gets the opportunity to work with you.
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8/ A mediocre plan executed with determination and vigor IMMEDIATELY beats the hell out of the best plan implemented weeks or months too late. I know, small business owners, that you wish this !@# didn't happen on your watch. But it has. There's only one thing left:
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9/ and that's deciding how YOU are going to react to it. I had a good conversation with
@amelapay the other day about self conception, regarding our identity. Are you a "writer", are you a "small business owner", etc? Do you have that role as an ideal, as a conception?Show this thread -
10/ Make your identity small. http://www.paulgraham.com/identity.html Don't let your mental models ("I am the person who runs a book store") rope you into disastrous decisions that can put you hundreds of thousands of dollars into debt.
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11/ The music stops at some point. There are fewer chairs than dancers. The tide goes out. Think hard, make your identity small, make the hard choices, and execute crisply and quickly. Good luck, people.
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End of conversation
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