8/ You need to vertically integrate a few things (not to shave pennies off of cost - your vertical integration is going to cost MORE, actually ... but it creates a STORY.). You need to develop a brand. You need to find your customer.
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9/ There are probably ten thousand people in the Boston area who would LOVE to throw $15 or $20/lb at you for a NARRATIVE. You know how certain vineyards have tastings, and events? People want to be part of a thing. To have a STORY. So in addition to your normal bacon >>
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10/ you also have 500 lbs - JUST 500 lbs - of 2020 "limited reserve". No, sorry, we don't sell it. But ... you know ... if you've been a consistent customer, we'll slip you a pound for free. There's a great VINwiki video on how to get access to super rare sports cars.
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11/ bc every year the big car companies do ultra limited editions, just 10 or 20 or 50 cars. They sell for more ... but the REAL profit is that to get one of these, you buy a dozen cars, you attend all of their driving camps, etc. Do the same with your 2020 paprika smoke bacon
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12/ You send your best customers a pound each, for free. They eat it and love it ... and then they tell their friends. "Sorry but I didn't save any for you. It was THAT good." Now their friends sign up for the "2 lb of bacon/month" club that you've got on your website.
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13/ You upsell these customers on a Christmas ham. Only making 100 this year. Sorry, ONLY ONE PER CUSTOMER.
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14/ You're doing two things: (a) creating a brand (b) RESTRICTING supply both of those make you EXACTLY THE OPPOSITE of lean pork futures. Look at craft beer manufacturers. Limited time, seasonal brews. Brewery tours. Etc.
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ⓘ Dogs don't have thumbs Retweeted Jennifer
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0 replies 0 retweets 1 likeThanks. Twitter will use this to make your timeline better. UndoUndo
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