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ⓘ Dogs don't have thumbs Retweeted Jennifer
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17/ I still wouldn't want to sell bulk pecans. I think you could make a profit selling "Acorn Family Farm Limited Edition Pecan Pies", though. And you can look into contract kitchens / manufacturers. You don't need to provide the ovens or the labor. https://twitter.com/StatusCro/status/1213173450610745350 …
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ⓘ Dogs don't have thumbs Retweeted 0xWinger
18/ I think a Christmas tree farm could work well. I'd again do all of the above: * "pick your own" * advertise in rich suburban areas * brand * make it an EVENT, with free hot cider, maybe a bluegrass band * upsells available -https://twitter.com/MaxxJayGoad/status/1213174316868755457 …
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19/ upsells are a GREAT technology, and that's why your waitress is always trying to get you to buy a desert. The customer is all the way deep in the sales funnel and their wallet is already open. Find a friend who's selling "Johson family farm ultra select bacon" at $15/ lb >
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20/ ...and work a deal with him. You sell his $15 bacon as an upsell .. at $12 (one pound only, requires purchase of a tree). For every lb you sell you pocket $3 ... and the customer gets a flyer to sign up for his bacon-of-the-month club (first month free).
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21/ Your friend Johnson makes extra sales and generates new leads. You make an extra $3 off of each customer (maybe more!). The bluegrass band is selling CDs, and you get $2 off of each one sold. etc.
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ⓘ Dogs don't have thumbs Retweeted Dedicating Ruckus
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Dedicating Ruckus @ded_ruckusgood thread I'd note that, while it leaves a bad taste in some people's mouths, this kind of stuff is in fact prosocial building up production capacity on a small-scale dispersed basis is good for societal resilience; using marketing tricks to generate demand for same, likewise https://twitter.com/MorlockP/status/1213163196539899905 …1 reply 0 retweets 5 likesShow this thread -
23/ Also, I'm very very pro-market. For the most part, when people pay for something, that is evidence that they really like and enjoy it. People LIKE being part of a small "in the know" crowd. People LIKE being able to say "my friend Bill, the farmer". People LIKE rarity.
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ⓘ Dogs don't have thumbs Retweeted Dedicating Ruckus
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25/
I'm reminded of this @tylercowen blog post from a decade back where I learned the concept of "high narrative value".
If you're running a farm, sell your customer NARRATIVE with their bacon.
https://marginalrevolution.com/marginalrevolution/2009/05/more-on-the-new-geoffrey-miller-book.html …
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26/ Send them Christmas cards and tell them about your year ... and how you're going to raise a few cows next year (not for sale to the public, sorry...just for you and some friends). My God, those customers will want your limited edition steak SO BAD.
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Replying to @MorlockP @tylercowen
Isn’t this the J. Peterman business model? And all the ducking amateur cook bloggers?
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