12/ You send your best customers a pound each, for free. They eat it and love it ... and then they tell their friends. "Sorry but I didn't save any for you. It was THAT good." Now their friends sign up for the "2 lb of bacon/month" club that you've got on your website.
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23/ Also, I'm very very pro-market. For the most part, when people pay for something, that is evidence that they really like and enjoy it. People LIKE being part of a small "in the know" crowd. People LIKE being able to say "my friend Bill, the farmer". People LIKE rarity.
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25/ I'm reminded of this
@tylercowen blog post from a decade back where I learned the concept of "high narrative value". If you're running a farm, sell your customer NARRATIVE with their bacon. https://marginalrevolution.com/marginalrevolution/2009/05/more-on-the-new-geoffrey-miller-book.html …Show this thread -
26/ Send them Christmas cards and tell them about your year ... and how you're going to raise a few cows next year (not for sale to the public, sorry...just for you and some friends). My God, those customers will want your limited edition steak SO BAD.
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