8/ You need to vertically integrate a few things (not to shave pennies off of cost - your vertical integration is going to cost MORE, actually ... but it creates a STORY.). You need to develop a brand. You need to find your customer.
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19/ upsells are a GREAT technology, and that's why your waitress is always trying to get you to buy a desert. The customer is all the way deep in the sales funnel and their wallet is already open. Find a friend who's selling "Johson family farm ultra select bacon" at $15/ lb >
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20/ ...and work a deal with him. You sell his $15 bacon as an upsell .. at $12 (one pound only, requires purchase of a tree). For every lb you sell you pocket $3 ... and the customer gets a flyer to sign up for his bacon-of-the-month club (first month free).
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21/ Your friend Johnson makes extra sales and generates new leads. You make an extra $3 off of each customer (maybe more!). The bluegrass band is selling CDs, and you get $2 off of each one sold. etc.
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23/ Also, I'm very very pro-market. For the most part, when people pay for something, that is evidence that they really like and enjoy it. People LIKE being part of a small "in the know" crowd. People LIKE being able to say "my friend Bill, the farmer". People LIKE rarity.
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25/ I'm reminded of this
@tylercowen blog post from a decade back where I learned the concept of "high narrative value". If you're running a farm, sell your customer NARRATIVE with their bacon. https://marginalrevolution.com/marginalrevolution/2009/05/more-on-the-new-geoffrey-miller-book.html …Show this thread -
26/ Send them Christmas cards and tell them about your year ... and how you're going to raise a few cows next year (not for sale to the public, sorry...just for you and some friends). My God, those customers will want your limited edition steak SO BAD.
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A farm nearby books up local photographers as a location for family photo Christmas cards...genius
Thanks. Twitter will use this to make your timeline better. UndoUndo
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