We can extrapolate ebook revenue from rank. We know, roughly, the number of sales that achieve a rank, and how much Amazon takes as a cut. They're making a lot of money on book sales. They don't care if *your* book sells, because someone's is. Ad revenue is just more.
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Yeah, I'm talking about "your" in terms of any one author who is looking at Amazon as "publisher" rather than as "platform". The average self-pub book on amazon will make peanuts; Amazon is making money on overall volume, which is why they incentivize self-pubbers buying ads.
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