My game is really good, and I want to get people to play it. Because it uses a standard deck, people who play games like Bridge and Spades and Gin and Cribbage would really enjoy it... but they won't play it, because they already play Bridge and Spades and Gin and Cribbage.
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I.E. the people who play traditional card games are very committed to tradition and don't tend to pick up new games that some random guy on the Internet invented yesterday, no matter how good it might be.
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My new game is very much a gamer's game. For example, Tichu was inspired by traditional games but then was carefully redesigned to make it an even *better* game, with the kinds of elements modern gamers look for in new games. Mine is much the same.
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And so, like Tichu, I believe my game could have a strong audience among the modern board gaming crowd: the folks who browse BGG looking for the new hotness, order stuff sight unseen from Kickstarter, have friends over to play games regularly, go to gaming conventions, etc.
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But here's the thing. Gamers today aren't interested in a new game if it doesn't come in a box.
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I want to give this game away for free. I want to publish the rules on the Internet, and I want folks to play it with the same dollar-store decks they use for Bridge and Canasta and Poker. But if I don't sell it in a fancy box, the people who would play it won't even look at it.
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The folks who made Tichu were smart enough to make it NOT playable with a standard deck, although it easily COULD have been. Instead, you have to buy Tichu decks. And gamers do. They buy a LOT of Tichu decks. Because it's a great game, but also because they come in a fancy box.
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So if I want anyone to play my game, I'm going to have to sink a bunch of money into fancy decks with custom artwork in a nice package that looks good sitting on retail shelves, that can show up in distributor catalogs, with promo copies for game reviewers to blog about,
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... and when I do, half the reviewers will say "Geez, for fifteen bucks all you get is a couple of decks that are basically just standard decks of cards. Talk about over-produced!" If I'm lucky, some of them will say "At least the cards are pretty. Oh, and the game is fun!"
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All just to generate publicity among the target audience of people who would enjoy it, for a game I want to give away to them for free. ¯\_(ツ)_/¯
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new riff on an old joke: if you think that producing a game to sell is expensive, try producing a game you want to give away for free!
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Replying to @MorlockP
The biggest boost Linux ever got was when Red Hat started charging for it.
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