for those who do not know Brooks Kubik, he is a former attorney and longtime serious lifter who is *obsessed* with old-school muscle training author of such books as DINOSAUR TRAINING and KNIFE, FORK, MUSCLE and apparently now novels about weightlifters
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so there is a need for something new...but what? Old tired systems are old and tired...but they have infrastructure. Also, the incentives push everyone to HODL. Switch away from X a day too early, and you're punished. Hold to the bitter end, and you were blindsided...but normal
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Humans are social, and risk averse. If you switch early, you both starve AND are made fun of. The latter is almost worse than the former. So everyone is incentivized to hang on and not change until it's too late. Also, there's a Schelling point with the old genre >
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Eh, I'm not convinced it naturally exhausted itself: As with most good-but-unprestigious Western cultural discards, sports pulp is still a strong genre in Japan, and even had a relative revival in the '10s. https://en.wikipedia.org/wiki/Hajime_no_Ippo … https://en.wikipedia.org/wiki/Major_(manga) …https://en.wikipedia.org/wiki/Eyeshield_21 …
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