Well, how to play a game of course.
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When you're large enough, just keeping your name familiar so as to benefit from familiarity bias is a goal in itself. Raytheon's CTAs are a little more... targeted.
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Ads from companies like Ratheon, ADM, ConAgra, etc aren't designed to generate sales. They're designed to alter the world into one in which they are more profitable companies.
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Because they are a massive brand and can afford to spend money on ads that do nothing but raise their brand awareness. GE used to do super-cute commercials that had the same function.
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"No instructions" You're not watching closely enough.pic.twitter.com/rm1Wcd4rTk
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