Mordy ObersteinGeverifieerd account

@MordyOberstein

Head of Communications at Writing/thinking about . Husband, dad, Steelers fan! Host: News Opinions are my own

No SEO, I am your father!
Geregistreerd in maart 2013

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  1. Like did Google better identify bad links by being better at analyzing content relevancy in whatever way? Multiple languages? Is this a MUM thing? Just spitting out random ideas...

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  2. Really interesting that there's a specific link update in the era of Penguin 4 What happened to suddenly push an update? Though, this really stood out to me in the announcement: "more effective at identifying and nullifying link spam more broadly, across multiple languages."

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  3. Google always outdoes itself and releases something cool with the Olympics (often, it eventually comes a part of the SERP.... think the Sports Answer Box... the current format began with the last summer Olympics)

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  4. heeft geretweet
    14 uur geleden

    Closed CMS for SEO: Why a More Nuanced Conversation Is Needed

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  5. Shine on you crazy GMB profile! This week's is all about giving your GMB profile some "oomph" Join guest host at 1PM EST this Thursday!

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  6. heeft geretweet

    The 2nd edition of Blue Array's best-seller "Mastering In-House SEO" is out. Big shout out to our partner , Wix SEO Advisory Board Member and our very own Moshe Ma-yafit, who are all co-writers in the book.

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  7. heeft geretweet

    Sending today’s in a couple of hours … and it’s going to be PACKED! This week is potentially the one with more Google news/releases, SEO guides, tools and jobs 🤩🔥👏 subscribe now and join 14.3K SEOs who receive it already 🙌

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  8. 25 jul.

    Here's an interesting thought that entered the ol' noggin today: SEO going forward will be less about helping Google understand your content and more about proving your content is worthwhile to users.

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  9. heeft geretweet
    23 jul.

    📩We've just sent the latest round-up which includes top articles, jobs, resources and tools we've spotted this week, featuring & more🔥 Sign up:

    Re:signal weekly seo newsletter
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  10. heeft geretweet
    23 jul.

    ICYMI: Mordy Oberstein () & the legend himself Barry Schwartz () take on the news while Erin's away!

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  11. 23 jul.

    "Duh, I just need to look at the data & I'll know what to do!" Are you kidding me?! Newsflash... data requires THOUGHT! Check out & myself as we rant about the lack of critical thought you often see out there in the ether!

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  12. heeft geretweet
    23 jul.
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  13. heeft geretweet
    23 jul.

    Via : If you're seeing a big algorithmic drop (not a manual action), then it could be more of a site quality issue. Take a step back & improve overall site quality. And if we deindex many pages, then there could be a *significant* quality issue:

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  14. 23 jul.

    Looking at this again, & digesting it a bit- this is not for "us"- It's for the avg person. I think it's important to keep that context. Also, I think it can be really helpful for SMBs who Google KWs related to their biz to understand why they are not there at some basic level

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  15. heeft geretweet
    23 jul.

    Had a UX issue with a map app on a site this week - the developer fixed it next day - wasn’t expecting that - client very happy! (Also benefits anyone else using it so wins all round! Yay!)

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  16. 22 jul.

    ICYMI: It's podcast day in Mordy-land 1. Check out on as we cover the news! 🔆 2. Check out on the talking about SEO common sense & how it's rarer than an igloo in the Sahara! 🔆

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  17. heeft geretweet
    22 jul.

    Intent over keywords 100%

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  18. 22 jul.

    I don't know how I feel about this. I LOVE the transparency. I am afraid it will result in SEOs thinking too linearly about Search.

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  19. 22 jul.

    That'll do it, folks! I would like to thank today's host for being so intelligent & charming (dare I say handsome) . We're back with another next week as hosts!

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  20. heeft geretweet
    22 jul.

    Thank you so much for hosting. I always enjoy seeing what others are thinking and doing. Helps me learn a lot. Important to those of us in solo ventures!

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