Competition is the constant agression that keeps your business antifragile Dominating players tend to stifle competition thus become complacent and brittle Monopolies are inherently unstable, unless protected by the law
A is necessary but not sufficient. A through E is sufficient. Even without competition, the business must respond to changing events and demand. Amazon is monopolistic in its key markets, but constantly expanding into adjacent ones which are competitive.
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I think that Amazon, pretty uniquely, is optimizing for competition They build internal processes as commercial products that must win external clients IT (aka AWS), logistics (aka Furbished by Amazon), customer acquisition (aka Amazon Marketplace) Bezos is a management genius
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