There is analogy on the supermarket and store shelf. Before there were a limited number of items that could be stocked profitably at the corner store. Now demand for niche products can be aggregated across the United States easily via e-commerce.
Listened to a cool @BillSimmons @CKlosterman podcast about how, because of netflix and youtube, younger generations lack shared pop culture experiences outside of sports. People aren't all collectively tuned in at 8 to watch Seinfeld.
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"Death of the monoculture" https://www.theringer.com/the-bill-simmons-podcast/2017/11/21/16687620/chuck-klosterman-on-the-death-of-monoculture-nba-superteams-and-tom-pettys-passing …
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