I am trying to figure out if we should lower our Amazon advertising spend. How do you treat products advertised on Amazon? (If you're curious, see next tweet for what advertising on Amazon looks like)
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Replying to @Molson_Hart
Usually I avoid them, unless it is actually the exact thing I want. Do you have to buy your keywords or else somebody else will cannibalize your results, a la Adwords?
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Replying to @EricRichards22
Yes, even for our own trademarks.
3:29 PM - 7 Jul 2020
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