I am trying to figure out if we should lower our Amazon advertising spend. How do you treat products advertised on Amazon? (If you're curious, see next tweet for what advertising on Amazon looks like)
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Replying to @Molson_Hart
Is an ad on amazon one that says "Promoted"? If so I avoid every chance I get because I believe they are often filled with fake reviews but then again many products are, but I also use heavy filtering and I feel like they dont obey my filters so I have to ignore them
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Replying to @crypto_matrix_
Promoted? Do you have an example of that for me?
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Replying to @Molson_Hart
I guess I meant "Sponsored" after I saw your images of ads
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Replying to @crypto_matrix_
Sellers who pay for advertising are definitely more likely to pay for fake reviews, but we pay for it and we don't do fake reviews so it's not perfectly correlated.
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Replying to @Molson_Hart
There was a particularly egregious example I saw recently. Where it seems the seller had exploited something in Amazon so that reviews for other products ended up in their reviews for a specific one they were selling. It was like a bug zapper and all the reviews for clearly 1/2
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Replying to @crypto_matrix_ @Molson_Hart
for other products. It had hundreds of positive reviews, but it was like "This stone decoration was amazing", followed by, "These mittens fit perfect!"
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Molson Hart Retweeted Molson Hart
Yup, see this thread.https://twitter.com/Molson_Hart/status/1250867812891009026 …
Molson Hart added,
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