I am trying to figure out if we should lower our Amazon advertising spend. How do you treat products advertised on Amazon? (If you're curious, see next tweet for what advertising on Amazon looks like)
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Yes, but it's a very imperfect test. It's complex and there are weird self-reinforcing loops. Plus, there is seasonality.
ideally we'd switch it on and off every hour or something, but it's not so easy to do.