I am trying to figure out if we should lower our Amazon advertising spend. How do you treat products advertised on Amazon? (If you're curious, see next tweet for what advertising on Amazon looks like)
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Amazon took a huge chunk out of Google's consumer product advertising sales without many people noticing.pic.twitter.com/Bv1G1YNKMn
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Can you test, take everything off sponsored for a month, then everything back on for a month, then compare?
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Yes, but it's a very imperfect test. It's complex and there are weird self-reinforcing loops. Plus, there is seasonality.
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