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I'm not saying there are no efficiencies in last mile logistics, just not that many, and new costs are going to arise. Right now, Amazon can beat the competitors, but when it is /competiting with itself/, we'll see what happens to logistics margins.
I don't have cost calcs, just a sense of it in my mind. What new costs are added by driving more packages through the same pre-existing driver route?
Well, your q is on track to answer itself! At some point the vans fill up, so more vans: this is linear cost scaling, just chunked. And other costs arise eg city and real estate charges for vehicle and package volumes etc etc. Anyway, all good. Our analysis is SWA != AWS.
Btw, can def see boutique logistics as a feature, sure. 10 USD a pop for fast flower delivery etc etc. If that's what SWA is, ok fine, forget what I wrote, it's just it's not like AWS (where they give away scale). Lots of folks agree with your view, just we don't! All good.
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