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What I can see launch is smth that pulls partners closer to other AMZ functions eg markeplace, FBA, AWS even, and yes the new service-as-a-service etc. The thesis is good, just last mile logistics is anomaly. Why? - logistics needs to be cheaper - but gets more expensive.
It doesn't get more expensive. It gets cheaper as you increase packages in system and density.
Only to a point. Separately, Amazon wants quality logistics as /differentiator/ for Prime, mktplace and FBA partners. So strategically it will eat the costs, to maintain that advantage, which it has done so far. Would love to see cost calcs if you have any you can point to!
I'm not saying there are no efficiencies in last mile logistics, just not that many, and new costs are going to arise. Right now, Amazon can beat the competitors, but when it is /competiting with itself/, we'll see what happens to logistics margins.
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