I've always been fascinated by the founders who just seek out non-stop press coverage. Generally speaking, it does very little for your business. I just want to ask "what's wrong with you?"
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Companies who’ve gotten press and generated decent sales then leveraged that press in ads and other ways to generate even more sales. Mostly in the CPG/D2C markets.
It's in my bio :) It does drive sales, but it is not sustained and oftentimes the driving of sales it does provide is of course short-term, but also small.