I've always been fascinated by the founders who just seek out non-stop press coverage. Generally speaking, it does very little for your business. I just want to ask "what's wrong with you?"
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I am not a founder. But, once you have product market fit, free press seems like quite the asset. Drives further adoption, lowers acquisition costs, etc.
It's really hard to get good large distribution press. Being in Tech Crunch or 30 for 30 does very little for your sales. I've been in Tech Crunch. If you can get a favorable article in the NYT, go for it, but trust me. It doesn't do much to your bottom line.
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I'm not talking from lack of experience. My company has been on: NBC (TV) CNBC (TV) WSJ And I've personally been in tons more papers. I'm not good at it, but trust me, it's not $$$$$$$
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What do you sell? Amount of value from press will likely vary depending on 1) what press coverage / platform it is and who the typical readers are 2) what you’re selling and whether or not those readers are typically buyers of said stuff and many other reasons. I know of several
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