I am not a founder. But, once you have product market fit, free press seems like quite the asset. Drives further adoption, lowers acquisition costs, etc.
I've always been fascinated by the founders who just seek out non-stop press coverage. Generally speaking, it does very little for your business. I just want to ask "what's wrong with you?"
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It's really hard to get good large distribution press. Being in Tech Crunch or 30 for 30 does very little for your sales. I've been in Tech Crunch. If you can get a favorable article in the NYT, go for it, but trust me. It doesn't do much to your bottom line.
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Just have to find the right business that rewards non-stop PR.
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Celebrity sex tape marketplace haha
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They're not building their business, they're building their "personal brand." You only see this type of behavior amongst bootstrappers if they're new/green to the game. Exceptions would be products/services that depend or are helped tremendously by 24/7 publicity.
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You nailed it.
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Definitely helps SEO
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If you can get a link!
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If a potential investor can google you and find even puff pieces, it’s very soothing to them and helps you raise capital...
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Word. Putting the media logo on website helps with conversions too. I’m not saying press is bad. Just saying don’t overdo it
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