Question: Why are toy businesses such bad businesses? Inventory?
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Is it true that Lego didn't patent the plastic.. i.e. it's a secret recipe? I've used some knock-off Lego with my kids and it's crap.. doesn't join and separate the same way. Could a big chuck of the Lego value be in the cornered resource of the plastic chemistry?
They patented it. The patents are expired. Any quality issues you see now are just a function of manufacturing and trade secrets. There's nothing special about what Lego does today manufacturing wise though.
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Today, I mean.
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Not many toys have the broad category flexibility of lego to extend across gender, age, genre, appeal to imagination aka infinite play(build it anyway you want, play it however you want). They also built stories ard lego, leveraging their own lego movies plus the IPs of other
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I think stories are overrated here, but maybe I'm wrong.
End of conversation
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Thx. So what do you mean by trade secrets if not chemistry? The precise process is impossible to reverse engineer? Or are you saying it's nothing to do with that? The power of Lego is something else.. scale economies and brand resonance?
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