What 50 cent says is required to be a star: 1. Great material/content 2. High energy live performer 3. Unique appearance 4. Strong personality
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1 is optional in today's world.
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>50% of today's entertainers.
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Agree w/ your general point, but 1 becomes more critical as you --> the right tail. The top tier stars all have great content, or shadow creators creating for them. At that point, I suppose you could make a meta argument about brand/style being "content" in and of itself.
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