“Commoditizing your complements” also explains some forms of internal office politics.
This is a genius strategy. There are many examples and not just in tech. Brands do this to their manufacturers, for example.https://twitter.com/patrick_oshag/status/1275813669721473030 …
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Haha makes sense. I never would have thought of that (it's good to be the king).
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You need a very strong moat, though (like MS had). Otherwise, people upstream or downstream will invade your space, refugees from red oceans...
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Yes, strong moat, but you don't need a big business. This works in niches. I have done this almost two times. One time definitely and one time about 60-70% of the way (it's hard).
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