Amz’s private brands are killing top sellers. Small sellers keep thriving and have a bigger share of amz’s gmv than before @Molson_Harthttps://www.marketplacepulse.com/articles/amazons-shrinking-reliance-on-top-sellers …
It's not private brands. This guy's analysis here is not right. He's right that the biggest companies are accounting for a smaller percentage of overall sales but he's not understanding what's driving it. I like his data, but sometimes his analysis is bad.
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So you think other sellers are taking share of top sellers instead of amazon’s own brands?
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The top sellers all used to be resellers of brands. Their business is under attack. Second, it's very difficult to manufacture 1000s of different products and sell direct well. So instead, sellers are concentrating on verticals. That's what's happening.
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