I am curious if game outlets that diversify to try to expand their reach actually make any money out of that or if they turn off their original audience and lose ground
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I'm not saying that keeping things 100% white is more profitable. I'm saying that diversity doesn't add to profitability. What I mean is that, it doesn't matter. People don't care. Quality of the product is more important. That said, I can think of one counterexample, China.
If you want to tap that market, you gotta get some likable Chinese characters in there.
I guess that matters for other groups, but then again I'm not sure. All white people seem to like Black Panther 
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McKinsey and the other big consultant companies come out every year with reports about how diversity in management AND marketing increase the bottom line.
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The issue (like the NFL owners) is that companies believe white people to be more adverse to diverse representations on screen than they really are. They throw the baby out with the bath water consistently, because racism is illogical.
End of conversation
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