After watching the Basecamp guys put on a clinic with their “marketing via beef” strategy: How many marketing VPs are pitching their CEO to start twitter fights right now?
Not enough! It's a tried and true strategy in the music industry. Start a fight or a relationship. Both work to help you sell more records!
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Can’t wait for the tech sector equivalent of Pac vs Biggie
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Pac vs. Biggie was win-win. If you had an equivalent war in tech, it would be win-lose. Someone would not get access to a good deal. This is my explanation for why SV is a giant complementary circle-jerk.
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