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1. Don't delete what you wrote. They screenshotted it anyway. After they catch you deleting it, they'll just use that against you, prolonging the affair. Deletion after being caught implies that you're guilty in the court of public opinion. 2/n
2. Avoid apologizing and don't unless you mean it. If you made a mistake, own up to it. Most people are sorry because they got caught, not for what they said. No one, and I mean no one, respects a coward. It's fine to provide context to your remarks, but don't be a pushover. 3/n
3. Consult with an attorney and, if necessary, let the mob know you are. When people understand that there might be repercussions for false accusations or acts that may harm your business, career, or relationships, they start to act with more respect and conservatism. 4/n
I've been through minor canceling attempts on Twitter twice and I was once wrongly accused of committing a felony. I fought back each time and was better for it. Good luck! Thanks for the opportunities @MJB_SF @rafaelshimunov 5/5pic.twitter.com/CrFvDUJm49
"Top of the food chain." - Melinda Byerley What a great honor! Thank you, Melinda, for the kind words.pic.twitter.com/MIoy1Ae0Kt
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