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See this a lot late in the cycle when groups start to try things off-center from their core competencies, both in product type and geography. If something looks good to you out of your market, often you’re wrong (and the entrenched players in that space have passed for a reason).
If you know Ben Mallah, he was just talking about this. He forayed into commercial retail that was amazon proof and then felt like an idiot when the coronavirus happened.
I don’t, but that sounds exactly like what I’m referring to.
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